'Creo', a retail store designed by Indian firm Sameep Padora and Associates is located within a heritage building in Kemps Corner, the premium shopping district in Mumbai, India. Redefining the brand's identity as well as respecting the existing space, the previous displays were detached from the shell and replaced with a free-standing installation which integrates a new display system. Producing an intimate customer experience, the centerpiece structure is subdivided with semi-circular niches creating a chalice-shaped section.
Standing at 13 feet tall, the double-storey molded form accommodates lighting, shelving, display surfaces and a stairway to the mezzanine. Staggered in plan, the outward facing concave display spaces on the ground floor are reflected into convex partitions which enclose the upper level. An elevated lounge area provides guests with an area to rest while overlooking the street entry below through a transparent partition. The complex curved geometries were prefabricated with a cnc router and assembled on site. The white cast resin and acrylic skin generates a blank canvas backdrop for the brightly colored products and clothing.
'Creo' by Sameep Padora and Associates, Mumbai, India
image © Edmund Sumner
all images courtesy of Sameep padora and Associates
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