1. Brainstorming
This is a group approach to a problem or avenue of investigation in which the objective is to produce the greatest possible number of alternative, potentially constructive ideas for later evaluation and development.
2. Cataloging
Cataloging refers to a listing of information sources which could lead to or assist in the generation of other ideas.
3. Checklists
Checklists also facilitate the generation of valuable ideas and further clues as a result of each item being checked on a standard checklist, in reference to the problem or issue in question.
4. Attribute Lists
Here, the attributes of an idea, problem, or issue are changed or modified in such a way as to produce novel needs or applications for the idea or improve its application to the original purpose.
5. Free Association
Free Association is used to develop better ways of representing information in terms of words, symbols, sketches, numerical ordering, and/or pictures.
6. Forced Relationships
With forced relationships, the relevant elements are isolated and listed in such a way as to facilitate the development of new elements ideas and relationships (similarities, differences, analogies, cause and effect, etc.).
7. Morphological Analysis
Morphological analysis defines the problem in terms of all relevant, independent variables present, searching for useful permutations and combinations of these variables which show promise for the development of a superior solution.
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