Wednesday, 23 March 2011

Transparence Success Story 2007

It is with a view to endow budding designers with an adequate understanding on glass as a building material  and to kindle their curiosity on the structural and aesthetic possibilities of this versatile material that, Saint-Gobain Glass India (SGGI) launched Transparence – Design Competition for the students of Architecture and Interior design in the year 2005.
Ethos partnered with Saint-Gobain in this venture to reach out to students. Transparence is an opportunity for students of architecture to explore the unknown and give flight to their imagination. For Saint-Gobain and Ethos, Transparence is a forum to showcase and encourage young talent.As Mr. B Santhanam, President - Flat Glass, South Asia and Managing Director, SGGI puts it, “This is a unique event because we are trying to engage the student community – it's the first of its kind in the glass industry. We want to energise the student community and, ignite the passion of our youth.”

OVERVIEW

The enthusiasm of the participants and the overwhelming response from the student fraternity and faculty members justified the launch of the next edition – Transparence 07, albeit in a slightly altered avatar. The competition was announced on July 15th 2007. The last date for students to register as teams with a maximum of three members was 31st of August 2007 and the final date for submission of completed entries was 15th of September 2007. Transparence 07 was also a two-stage competition but with the first stage being judged at Regional levels – North at Delhi, East at Kolkata, West at Mumbai and South at
Chennai.

Regional Rounds

The regional rounds were conceived to encourage more participation. The top two teams that emerged winners at each of the four Regional Rounds received a cash prize of Rs.18000 each and presented their designs at the Grand Finale during the Golden Jubilee convention of NASA on 30th December 2007. The overall prize money for the event was in excess of Rs. 3 Lakhs.The theme chosen for Transparence 07 – “A Fashion Retail House” is in keeping with the times. The participants were asked to design a signature building for a brand of international repute in the field of fashion, accessories and fragrances to be launched in India. This building was to be designed as an icon not only for the brand but for the city as well.

Theme

The theme chosen for Transparence 07 – “A Fashion Retail House” is in keeping with the times. The  participants were asked to design a signature building for a brand of international repute in the field of fashion, accessories and fragrances to be launched in India. This building was to be designed as an icon
not only for the brand but for the city as well. 
The design brief was just a guideline and the participants were expected to create their own data. All the
participants were expected to work on the architectural  design as well as the interior design and arrive at a comprehensive solution. There was only a single category of adjudication unlike
the previous edition to encourage holistic thinking of the students. Eminent architect Ar. Raman Sikka was the driving force behind this year's edition by being the “Mentor” for the entire event.

Judging Criteria

The criteria for judging included :  
  1. Layout & Design Purpose Achievement
  2.  Technical Competence
  3.  Transparency & designed use of glass in Exteriors
  4.  Transparency & designed use of glass in Interiors
  5. Presentation 
Participation

Transparence 07 saw a total of 364 registrations from 80 colleges across India, 133 of which translated
into submissions from 56 colleges.

GRAND FINALE

The second and final stage of competition enabled the finalists from the regional rounds to take their designs to a logical end.
The jury's comments and feedback helped the teams evolve and develop further on their schemes and exploit their creative potential to the utmost.

All the finalists came up with full fledged comprehensive final submissions with 3D walkthroughs and presented their designs
to an eminent panel of jury comprising Ar. C.N. Raghavendran, Ar. Atul Shah and Ar. Achal Kataria. The Jury was extremely impressed by the quality of the entries - the sheer innovation, the use of computer graphics and the stunning designs. The amount of research the teams had put in designing the entries came in for special mention.

This event also saw the launch of “Glass Academy” a knowledge platform form Saint-Gobain which has been envisioned to share with the industry and the student community the latest trends and technologies in architecture related to glass and allied sectors.
Transparence has come a long way within a short span of time in playing a major role in integrating the academia and the Industry.




National Winner
  Subhajit Das 
(Jadavpur University)





National Runner up 1
TM.Kavitha, B.Malli Saravanan
T.Satish Vasanth Kumar
(SAP Chennai)



National Runner up II
Arun Kumar
Ramanan
(SAP Chennai)
Alokananda Banerjee
Palin sikari
Sutirtha Bagchi
(Jadavpur University)









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